Solid marketing strategy requires solid consumer insight. But how we’ve traditionally analyzed and segmented shoppers lacks relevancy in today’s marketplace.
Read on to learn about the challenges of using demographic details to understand consumers and develop business strategy.
Although the Trump campaign seemed like more of a sideshow than a run for Presidency, it hit the sweet spot with the majority of voters.
Read on to learn how knowing your audience can – and has historically – lead to achieving your goals.
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