About The Person You'll Be Working With
Hey! I'm Kimberly Sanderson - nice to meet you!
Growing up in an entrepreneurial family taught me about business and resourcefulness. With a head for marketing and a heart for design, I employ a rare blend of science and art in my projects.
I've worked in various industries spanning agriculture, construction, law, accounting, financial services, hospitality, entertainment, and real estate. My life-long interest in learning makes it easier to ask what job I haven't done!
I'm an enthusiastic and adaptable creator with fifteen years of experience in visual, written, research, and insight design. I bring strong creative, analytical, and interpersonal skills to the mix. I love making things work and look great!
Personality Profiles
KOLBE A INDEX 5-6-6-4 Pulling forces together, Bridging differences, Responding to needs, Blending abilities into productive efforts.
STRENGTHSFINDER 2.0 Relator, Ideation, Adaptability, Strategic, Activator.
PI BEHAVIORAL ASSESSMENT Promoter
Education
Toronto Metropolitan University, 2011
STRATEGIC MARKETING MANAGEMENT
Georgian College, 2008
RESEARCH ANALYSIS
Trent University, 2006
BACHELOR of BUSINESS ADMINISTRATION
Independent Courses:
Strategy of Content Marketing, UC Davis, 2023
Agile Management Framework, Agile Transformation, 2016
Crucial Conversations, Southam Consulting, 2012
Effective Business Writing, Bruner Business Communications, 2012
Work
Beeline Communication & Design 2017 - Present
BRAND, MARKETING & STRATEGY CONSULTANT
- Creating written and visual communications to win business and disperse information in concise and aesthetically-pleasing ways
- Collecting and reporting on primary and secondary consumer insights
Royal Bank of Canada 2008 - 2017
CONSUMER INSIGHTS & RESEARCH TEAM
- Supporting various Canadian Banking lines of business to generate increased client understanding and insights for acquisition and marketing initiatives.
- Managing all market research vendor relationships and regulatory requirements for the team.
- Liaising with senior leadership to understand their needs and deliver valuable insights.
- Designing processes, templates, and systems to enable the smooth day-to-day operation of the research team.
- Simultaneously managing ad hoc and syndicated research projects for various lines of business in Canada and the Caribbean.
It’s from the phrase, “To make a beeline for [something].” Here, the ‘something’ is your goal, and Beeline is what gets you there.
For fresh ideas, solid experience, and short turnaround times, turn to a partner with years of experience, and dedication to your success.
To achieve or support any business or personal objective, use content: written or visual or somewhere in-between. If creating content isn’t your strength, or you don’t have time for it, invite Beeline to step in and get you there.
Want to bring Beeline into a meeting? Download my pitch deck and I'll be right there by your side.
GUIDING PRINCIPLE
I use a direct, discrete and objective approach driven by a genuine desire to help you achieve your goals. I believe that honest and kind working relationships establish healthy growth and development.
