About The Person You'll Be Working With

Growing up in an entrepreneurial family taught me about business and resourcefulness. A market researcher by profession, I constantly seek out opportunities for constructively improving the interests of my clients.

 

I've worked in various industries spanning agriculture, construction, law, accounting, financial services, hospitality, entertainment, and real estate. My life-long interest in learning makes it easier to ask what job I haven't done!

 

I'm an enthusiastic and adaptable creator with fifteen years of experience in visual, written, research, and insight design. I bring strong creative, analytical, and interpersonal skills to the mix. I love making things pretty - from business and marketing materials to cakes and cupcakes!


Personality Profiles

KOLBE A INDEX   5-6-6-4   Pulling forces together, Bridging differences, Responding to needs, Blending abilities into productive efforts. 

 

STRENGTHSFINDER 2.0   Relator, Ideation, Adaptability, Strategic, Activator.

Education

Toronto Metropolitan University, 2011

STRATEGIC MARKETING MANAGEMENT

 

Georgian College, 2008

RESEARCH ANALYSIS

 

Trent University, 2006

BACHELOR of BUSINESS ADMINISTRATION

 

Independent Courses:

Strategy of Content Marketing, UC Davis, 2023

Agile Management Framework, Agile Transformation, 2016

Crucial Conversations, Southam Consulting, 2012 

Effective Business Writing, Bruner Business Communications, 2012

Work

Beeline Communication & Design 2017 - Present

BRAND, MARKETING & STRATEGY CONSULTANT

  • Creating written and visual communications to win business and disperse information in concise and aesthetically-pleasing ways 
  • Collecting and reporting on primary and secondary consumer insights

Royal Bank of Canada 2008 - 2017

CONSUMER INSIGHTS & RESEARCH TEAM

  • Supporting various Canadian Banking lines of business to generate increased client understanding and insights for acquisition and marketing initiatives. 
  • Managing all market research vendor relationships and regulatory requirements for the team.
  • Liaising with senior leadership to understand their needs and deliver valuable insights.
  • Designing processes, templates, and systems to enable the smooth day-to-day operation of the research team.
  • Simultaneously managing ad hoc and syndicated research projects for various lines of business in Canada and the Caribbean.