Samantha is specialized in optimizing organisational knowledge assets (people, processes, information, and technology) by applying the science of positive psychology to employee experiences, knowledge management strategies, and change management initiatives.
Solid marketing strategy requires solid consumer insight. But how we’ve traditionally analyzed and segmented shoppers lacks relevancy in today’s marketplace.
Read on to learn about the challenges of using demographic details to understand consumers and develop business strategy.
I use a direct, discrete and objective approach driven by a genuine desire to help you achieve your goals. I believe that honest
and kind working relationships establish healthy growth and development.